Why it is Important to Understand the Buyer Journey There are 3 steps in the Buyer Journey including: 1. Why – The Importance of Emotional Connection 2. How – Getting the Right People to Notice?! 3. What – The Final Rational Decision to Buy / Act (AKA conversion!) I like to visualise the 3 steps in the buyer journey as a timeline (as per the diagram below). While there are not specific dates, there is a natural order that shows us when a client travels that road, creating a visual that helps my clients understand the need to plan appropriate […]
