As we head into the last month of the year and nearing Christmas, I have been more reflecting of the past and how it has shaped our company & ourselves. The season is for giving and whilst there are many religious denominations and cultural difference in our community, it warms my heart to know that difference makes us unique, but the gift of giving transpires all boundaries. I worked out that I have been involved in volunteer organisations for over 17 years – wow! The first position I held just prior to my son being born, was as treasurer of […]

For many people who are not as savvy with the latest social media trends, or do not have time to give it the attention it requires to understand all of the available options, exploring something new can be quite daunting. I know myself that as platforms such as Instagram, Snapchat and the plethora of Apps that keep popping up as another new alternative to build awareness of Preface Films or raise my own professional profile, my mind sometimes feels like it may explode. Many of my clients and colleagues are feeling a strong sense of ‘overwhelm’. How is it possible […]

May I please ask you a question or two? Why are you considering creating video content for your business? Is it because you have developed a well thought out plan to engage or influence your organisation’s stakeholders or clients in their buying / decision cycle, or is it because of all the hype you are reading about video? If it’s because of the hype, you are not alone! While there are valid reasons for the massive publicity campaigns currently driving the message to add video to your communication strategy, this message may not be as relevant for some organisations as […]

I’ve wanted to share today’s advice with you for quite some time, but I’ve been very cautious about how to approach this. As an advocate for my clients, I help organisations use video to communicate with and educate their local and broader communities. If you lead the communication for a medical research organisation and are exploring the role of video, either as part of staff training or to engage potential patients and clients, the Preface Films team can help advise you on the best approach. At the outset, I am legally obliged to inform you that the advice I am […]

    Safety at Work has become an increasingly important priority for Australian organisations. The Safe at Work website reminds us that “every worker has a right to work in a safe environment and expect to come home from work in the same state of health as they left”. Monash University is an example of an employer who genuinely cares for their workers, with the OH&S department dedicated to providing a safe workplace and training for 80,000 staff. Preface Films is very proud to partner the OH&S department as they’ve transitioned from PowerPoint based training to providing learners with content […]

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It is widely reported that video content is an increasingly preferred method for people to consume information about your brand or organisation when they are online. Whether you or your team have embraced video as part of your strategy or not, you may yourself be aware of the suggestions to include captions in your videos (which makes perfect sense and enables you to have your videos watched from devices when fellow commuters or partners do not want to be disturbed while watching their favourite shows). You may have also been hearing the most recent news on the many features available […]

Our goal is to get to the heart of each story we tell, whether it be from a scripted page or documenting a life well lived. We create stories that engage an audience by captivating them through emotion. Our objective is to connect with your audience . . . through tears, laughter and a deeper understanding of you, your business, your story. So today I’d like to introduce you to The Preface Films team and share a little about our individual stories, by shining a light into the lives of the unique individuals who make up our team. We care […]

We are extremely excited and proud to share that we have been awarded the WINNERS in two categories and are FINALISTS in another.   Working with the Monash OH&S team, our entry for the ‘Staff Induction’ video took out the honour of 1st place in the INDUCTION category. Similarly, our video that shared the experiences of the Australian Clinical Labs staff at Broken Hill, was awarded the Winner of the WEB (under 10mins) category. It’s a privilege to be working with some amazing teams in these corporate organisations and we look forward to producing more high calibre work with them […]

Have you made a significant retail purchase lately? As a rule, I avoid the shops, as I am a busy business owner and my time is precious. As a video producer, I’d like to share a recent purchase experience where I found myself smack bang in the buyer journey experience. I enjoyed this purchase process for two very different reasons. The first reason was because I needed to update some of my tools of trade, and the second reason was because I experienced the third step in the buyer journey, which I often share with clients when we talk video […]

We love to share how communities are cared for and tell their video story! This is a glimpse of a recent visit to Broken Hill and the Royal Flying Doctors Service with Australian Clinical Labs. You don’t often get to see behind the scenes and how one organisation supports another – they are amazing people in Broken Hill and a great strength to the community! Your stories, your people – let us film them for you to share! Call (03) 9740 8018, email info@prefacefilms.com.au

    We are living in interesting times where we are required to consume a lot of information each day. Whether it be on your device, television, on the way to work, when you put petrol in your car . . . there’s a lot to take in. If your role is to help your brand, service or organisation get noticed by the right person, how do you combat this? It’s critical to get the right people to notice you, and yet, and with so many messages coming at people every single day, you need to do this well to […]

In the last few years I’ve been exploring in detail the importance of viewing your content goals in the context of the emotional connection and outcome you are trying to achieve from the person or people or group you are trying to influence with your content. Understanding this for both Preface Films and our clients, has enabled me to develop a much deeper understanding that I use with with clients wishing to achieve greater results with their video content. Start at the Beginning Understanding the buyer journey is at the heart of the approach I take with clients who wish […]

    Why it is Important to Understand the Buyer Journey  There are 3 steps in the Buyer Journey including: 1. Why – The Importance of Emotional Connection 2. How – Getting the Right People to Notice?! 3. What – The Final Rational Decision to Buy / Act (AKA conversion!) I like to visualise the 3 steps in the buyer journey as a timeline (as per the diagram below). While there are not specific dates, there is a natural order that shows us when a client travels that road, creating a visual that helps my clients understand the need to plan appropriate […]

Promoting your next event, conference or seminar should happen now. One of the biggest challenges for any organisation who run events, is to show a wider audience a glimpse of what the event is all about. For Monash University’s OH&S Department, our goal was to capture the day and show all of the elements that they pull together, to create an experience for their attendees that’s not only engaging but fun. This is a glimpse of their 2016 OH&S conference that was held at Clayton. Monash will use this clip on the web, in opening addresses for meetings and to gain […]

Everybody knows that staff training is important for any business.  Right?   After all, if you don’t train new staff successfully then they won’t be effective, they won’t be engaged and may feel overwhelmed. The question is how do you train and educate new and existing staff in a fun, memorable and cost effective way. The answer for many businesses is video. Video has the advantage of training and educating the viewer, while also engaging them. This means your staff will retain more information and will be effective sooner. Here are the reasons why videos are ideal for training and […]

Use these 5 simple tips to help you create engaging, compelling and successful corporate videos. 1) Determine the Purpose of the Corporate Video The most important step is to figure out the purpose of your corporate video. Corporate videos are ideal for communicating to your clients, or your staff. They are an effective tool for advertising, branded content, corporate communications, sales presentations, customer service, training or internal communication. So ask yourself what is the purpose of your corporate video. Is it to: • Find new clients? • Engage with existing clients? • Find new employees? • Share important news with […]

  Business is all about trust and relationships. And one of the best ways to build trust is to engage with people by telling your story. Why? Because everyone loves stories. We heard them growing up. In fact, stories have been the main way of communication for thousands of years. When stories are told effectively, they engage, capture and inspire your audience. And they allow people to connect with you and find out about the people behind the brand. It’s no wonder storytelling is the most valuable way to connect with your audience. And one of the best ways to […]

Communicating with staff in large corporations can be a challenging process. Many departments use staff meetings to talk through events that are occurring in the organisation. The challenge however is that unless management is there personally, key messages and thoughts to local or rural areas are harder to be shared. Emails and newsletter are a common form in our modern era. But one thing to consider is, how long is your ‘inbox’? What gets prioritised and what gets forgotten. If you can easily miss a communicatio9n, chances are your staff do too. Instead of sending out emails, you may want […]

This year, Rochelle will take the stage to discuss how businesses can use video as part of their marketing strategy. Providing practical advice, she will share her knowledge of what types of video you should be sharing and ‘when’ in your strategy timeline. What I find is that many people don’t realise that there is sort of a timeline of what should be shared first and so forth. To be truthful, it wasn’t until I did a webinar series run by Ben Amos from Innovate Media, that it all made sense. I hope to explain and give some examples of […]

Your questions Do you ever wonder what your customers think of your business? Do you wonder whether they remember you? Are you curious about what they say to their friends about your company? If these are questions they you ponder over, then you may want to consider the strength of your brand power & improving your brand awareness.   So what is brand awareness? It’s about: Letting your potential clients know who you are and why they should do business with you Getting your message out Making your brand known Creating a loyal and solid customer base Standing out from your competition If […]