Business is all about trust and relationships. And one of the best ways to build trust is to engage with people by telling your story.


Because everyone loves stories. We heard them growing up. In fact, stories have been the main way of communication for thousands of years.

When stories are told effectively, they engage, capture and inspire your audience. And they allow people to connect with you and find out about the people behind the brand.

It’s no wonder storytelling is the most valuable way to connect with your audience.

And one of the best ways to tell your story is through video because people can see and hear you.

You can use your story to increase brand awareness, promote an event, showcase client testimonials, create personal profiles or communicate effectively with staff.


5 Tips to Capture Your Audience with Your Story

1) Use emotion

This is the key tip… to engage with your audience you need to captivate them through emotion.

This means showing the human side of you and your business. Your audience will connect because your story will bring up similar emotions for them.

So be open, show your emotions and connect with your audience from the heart.

2) Be genuine

The best way to tell your story is to be you. Be natural and let your personality shine through. People will relate better because they will see if you are being genuine or not.

Show them the real you. Whether you are quirky, fun, adventurous, humorous, outgoing or quiet… simply be yourself.

3) Talk to your audience

Even though it’s your story you want to focus on your audience. Use your story to show your audience you understand them and their needs.

Don’t use your story to sell to them. Instead, connect with them using their language.

4) Keep it simple

You want to keep the video message simple. A confusing message will lose people. Make sure you only have one message in your video.

The best way to keep the story simple is to have a short video (under 90 seconds), use short words and short paragraphs.

5) Good quality

The final tip is to create a good quality video. Quality over quantity is best.

Ideally hire a professional to create your video. They will plan the shoot, guide you through it and create a polished video.

However, if you want to Do-it-Yourself, then you’ll need to get the right equipment. This includes a good quality video camera, tripod, microphone, lighting, editing software and appropriate music.

Finally, you need to present well for the camera. This means practising what you want to say, wear good quality clothes and choose a location that reflects you.

Melbourne Corporate Video // The Creative // Premier Studios ~ Their Brand Story :: Preface Films from Preface Films on Vimeo.

If you want to create your story to connect with your audience, then get in touch with us on