Diana from Silkies Rose Farm, was introduced to me via Katrina Ferguson Lifestyle Photographer. When I first spoke with Diana, she had not really done any professional video so was a little uncertain as to what to expect. After a long conversation and reassuring her that I wouldn’t be pushing her into anything that she felt uncomfortable with, we met. From there, our journey together began. We talked, planned and drafted a film that represented both her and Graham. We are excited and proud to share their film. #rosesonline #videobrandstory #melbournevideoproduction #melbournecorporatevideo #brandstory #silkiesrosefarm

Creating content for your business is never about you – it’s about your audience. Whilst many business owners want conversion, many don’t necessarily understand what that content should look like. And sometimes, what you think it should look like, doesn’t always align with the outcomes you intend. This is where understanding the ‘Buyer Journey’ and considering your strategy is valuable. So, what does the ‘Buyer Journey’ mean and how does that fit into a strategy? Well, the ‘buyer journey’ is the process that all people go through – from the point of deciding they want or need something, to investing […]

Ask us for a quote, book us before December 2019, film in January 2020 and SAVE 40%   Networking for me (Rochelle) is one of the enjoyable parts of my business…I love meeting new people. Whilst working on our Sunbury Local Businesses project and meeting up with one of the Melton Council staff at an event, we had the opportunity to create some videos that were geared at supporting Melton’s local businesses. Venture Melton is run by the council, and is a local group of savvy business owners who come together to learn, be inspired and network. Our first networking […]

While I know the pain it was to get through the construction of the lights, I don’t think I fully understood how it effected the surrounding businesses. Yes we could imagine, but to hear from these people and share their grief, it’s heart wrenching. Dean & I filmed this for Sunbury Business Association and from each interview I could feel their pain & heartache trying to survive. Horne St & Gap Road Sunbury Traders

Ask us for a quote, book us before December 2019, film in January 2020 and SAVE 40%   Networking for me (Rochelle) is one of the enjoyable parts of my business…I love meeting new people. Whilst working on our Sunbury Local Businesses project and meeting up with one of the Melton Council staff at an event, we had the opportunity to create some videos that were geared at supporting Melton’s local businesses. Venture Melton is run by the council, and is a local group of savvy business owners who come together to learn, be inspired and network. Our first networking […]

This year, 2019, has been a year of rekindling old relationships. Kerrianne was a staff member of the AIPP and so knew her well from days gone by. Since she left, she has gone to do many things and one new venture that she has embarked on , is to create a new website and plan to create a site where new parents, grandparents or carers can go to, to find activities and place that are safe for their children. Google is amazing but also lacks some information. With her site, she hopes to help people who are in the […]

          Working with past clients is always a joy. Recently we filmed with Bureau Vista for a safety & awareness project. This is what they had to say: I first met Rochelle at my first role in Chambers Institute when we produced a promotional video with an inspirational story line for International students coming to Melbourne to study. It was a successful project and Rochelle and Dean were great to work with, which is why I contacted Preface Films again. We worked together again recently on Bureau Veritas’ internal training and awareness video to promote safety […]

Hey Dean & Rochelle, I just wanted to say a big THANK YOU for the amazing job you did on the weekend. It was clear you went above and beyond in so many ways, from the extra lights to the framing of the shot with the awards, and two camera catching different angles!! Your expertise at your craft was so clear. I was really nervous about filming it, I was worried it wasn’t going to come out well on camera and that it wouldn’t look good or be usable or that the camera would be in the way. But the […]

Building relationship that last can make a huge difference. I have known Sally for quite a few years through our Macedon Ranges Business Network Group – we called it MR BNG. I’m always chuffed when someone says that we are first in mind when it comes to creating video and I was thrilled that after a few years had lapsed, Sally contacted me for NIODA. After our first meeting and creating an initial outline, it required to get board approval. It was my good fortune that it was approved and we then went on to organise the shoot. This their […]

Working with the team at Bureau Veritas was loads of fun. Part of the goals of BV’s Senior VP, Jon Landau, was to encourage staff to participate in the acting…and they did a tremendous job! OH&S training can be sometimes tedious but here with BV & Joey Teo (Marketing Co-ordinator) we worked to put the fun into safety. Have a look and see how this approach can work for your company.

Creating a brand story really needs to reflect the business, and more importantly, the people behind the business. To build the brand story of Paras Clinic, we spent several sessions compiling short informational stories that captures the essence of each procedure. One point that Peter wanted to bring out, is the desire for his patients to live their best life. This became the core story line that we asked each of the staff, and then built it from there. We are very exited to share this brand story that captures the heart & soul of Peter and his staff.

EXPAND YOUR CURRENT MARKET THROUGH SOCIAL MEDIA EXCLUSIVE TO SUNBURY LOCAL BUSINESSES Social Media is all about building your reputation. The more your customers see you, the greater confidence they have in Your Business. By creating video content for social, it gives your followers opportunities to see your Business in person. They hear, see & feel what you are sharing and building a connection with your brand. Are you struggling to update your content on social media? With a planned strategy, you can share the latest news, feature a product or service, or let your audience know what’s happening in the […]

As we head into the last month of the year and nearing Christmas, I have been more reflecting of the past and how it has shaped our company & ourselves. The season is for giving and whilst there are many religious denominations and cultural difference in our community, it warms my heart to know that difference makes us unique, but the gift of giving transpires all boundaries. I worked out that I have been involved in volunteer organisations for over 17 years – wow! The first position I held just prior to my son being born, was as treasurer of […]

For many people who are not as savvy with the latest social media trends, or do not have time to give it the attention it requires to understand all of the available options, exploring something new can be quite daunting. I know myself that as platforms such as Instagram, Snapchat and the plethora of Apps that keep popping up as another new alternative to build awareness of Preface Films or raise my own professional profile, my mind sometimes feels like it may explode. Many of my clients and colleagues are feeling a strong sense of ‘overwhelm’. How is it possible […]

May I please ask you a question or two? Why are you considering creating video content for your business? Is it because you have developed a well thought out plan to engage or influence your organisation’s stakeholders or clients in their buying / decision cycle, or is it because of all the hype you are reading about video? If it’s because of the hype, you are not alone! While there are valid reasons for the massive publicity campaigns currently driving the message to add video to your communication strategy, this message may not be as relevant for some organisations as […]

I’ve wanted to share today’s advice with you for quite some time, but I’ve been very cautious about how to approach this. As an advocate for my clients, I help organisations use video to communicate with and educate their local and broader communities. If you lead the communication for a medical research organisation and are exploring the role of video, either as part of staff training or to engage potential patients and clients, the Preface Films team can help advise you on the best approach. At the outset, I am legally obliged to inform you that the advice I am […]

    Safety at Work has become an increasingly important priority for Australian organisations. The Safe at Work website reminds us that “every worker has a right to work in a safe environment and expect to come home from work in the same state of health as they left”. Monash University is an example of an employer who genuinely cares for their workers, with the OH&S department dedicated to providing a safe workplace and training for 80,000 staff. Preface Films is very proud to partner the OH&S department as they’ve transitioned from PowerPoint based training to providing learners with content […]

increase-views-video-content-using-social-media

It is widely reported that video content is an increasingly preferred method for people to consume information about your brand or organisation when they are online. Whether you or your team have embraced video as part of your strategy or not, you may yourself be aware of the suggestions to include captions in your videos (which makes perfect sense and enables you to have your videos watched from devices when fellow commuters or partners do not want to be disturbed while watching their favourite shows). You may have also been hearing the most recent news on the many features available […]

Our goal is to get to the heart of each story we tell, whether it be from a scripted page or documenting a life well lived. We create stories that engage an audience by captivating them through emotion. Our objective is to connect with your audience . . . through tears, laughter and a deeper understanding of you, your business, your story. So today I’d like to introduce you to The Preface Films team and share a little about our individual stories, by shining a light into the lives of the unique individuals who make up our team. We care […]

We are extremely excited and proud to share that we have been awarded the WINNERS in two categories and are FINALISTS in another.   Working with the Monash OH&S team, our entry for the ‘Staff Induction’ video took out the honour of 1st place in the INDUCTION category. Similarly, our video that shared the experiences of the Australian Clinical Labs staff at Broken Hill, was awarded the Winner of the WEB (under 10mins) category. It’s a privilege to be working with some amazing teams in these corporate organisations and we look forward to producing more high calibre work with them […]