This is a bit of a ‘pat on the back’ post. I feel we are entitled for a bit of self-indulgence, after yet another lockdown.
Dealing with our clients, sometimes we get feedback. Usually, we get feedback for our productions in the form of making corrections or changing something that stakeholders in essence, don’t like. It’s not personal – it’s business. Our goal is to make them happy anyway. So, when a sign off happens, it’s a bit of an internal celebration – a big YES! We also get paid…anther reason to celebrate 😊
Recently, I had been thinking about some of the work we had completed last year. It was an exceptional year with so many workarounds that we, like everyone, had to manage. I actually had a moment of doubt, thinking, “are we being creative enough?” I mean, I know that we carefully look at the brief, the target audience and what our clients are wanting to achieve, to make creative filming & editing decisions. But I questioned myself – are we pushing ourselves enough, to be creative and produce better work? It is a balance of what a client can afford, how much effort all parties are prepared to put in, and the bottom line, whether we make a profit or loss from a job.
Today I got feedback from the client’s audience – it made the job get a double YES from us!!
It’s part of a training module that we put together for Monash University’s COVID safe practices.
This is what the learner of the module wrote:
Hi Team,
I just completed the COVID unit below, and would like to congratulate the team for putting this video together.
I am a medical researcher and I found this video to be concise, straightforward and informative.
I know some of the videos Monash has produced have been accessible through youTube, are you able to let me know if this video is? It would be great if the community had access to this video. I would also hope that DHHS has made something similar to this to educate Victorians, although I am unaware. If they have not, I would highly recommend they watch and learn from this video.
This simple message and feedback has reminded me that not all productions have to be super creative, that keeping the purpose and the audience in front of mind of a project, must be paramount.
I look back to our brand story and corporate mission statement and know that we are remaining true to this.
“For your business to stand out from the crowd you need your message to be heard, understood and remembered. Our Melbourne Video Production team want to empower, connect and engage you, with your audience. Every time.”
To end, I acknowledge I will most likely have future doubts like I have had. Today is not one of those days.