Breaking new ground and launching a new division, the AIPP looked at creating a “teaser” that would introduce this vision. Preface was asked to produce a video that would not only introduced this new “arm” but to make it captivating to its audience – the profession of photography. With the DSLR movement in video production, the profession of photography was bound to transition and embrace cinematography. Exploring how we could translate this message and using a metaphorical concept that gave meaning to “growth”, our team felt that the visual elements and storyline were crucial to make this a successful campaign. […]
