Creating content for your business is never about you – it’s about your audience. Whilst many business owners want conversion, many don’t necessarily understand what that content should look like. And sometimes, what you think it should look like, doesn’t always align with the outcomes you intend. This is where understanding the ‘Buyer Journey’ and considering your strategy is valuable. So, what does the ‘Buyer Journey’ mean and how does that fit into a strategy? Well, the ‘buyer journey’ is the process that all people go through – from the point of deciding they want or need something, to investing […]
Melbourne Corporate Video // Olinda Tea House:: Preface Films from Preface Films on Vimeo. Crafting this clip has been an absolute pleasure – we have been fortunate enough to have an amazing story & a majestic location to film at. The Olinda Tea House, is no ordinary tea house. In sharing their story, you are filled with the warmth, love and beauty that encompasses this place. With early beginnings as a pathway to heal from loss, a beautiful dream became a reality. There are so many treasures to discover…with experiences that are breath taking. Bringing together all the things they […]
Taking an approach that differentiates Crystal Palace to their competitors was a goal in producing this film. In speaking with Peter & Tony, we realised and appreciated the depth of their service…that it extended beyond merely providing catering on the day of an event, to truly building a relationship with their clients as family. This film culminates three events that reflect the energy and passion of Crystal Palace Catering. Showcasing behind the scenes filming of the dedicated staff and management reveals why they are leading the path as choice caterers for wedding clients. In keeping with Preface Film’s approach by […]