Creating content for your business is never about you – it’s about your audience. Whilst many business owners want conversion, many don’t necessarily understand what that content should look like. And sometimes, what you think it should look like, doesn’t always align with the outcomes you intend. This is where understanding the ‘Buyer Journey’ and considering your strategy is valuable. So, what does the ‘Buyer Journey’ mean and how does that fit into a strategy? Well, the ‘buyer journey’ is the process that all people go through – from the point of deciding they want or need something, to investing […]