Crafting a story that is geared towards our own industry, video producers is somewhat of a challenging exercise. We had in our minds the need to focus on key elements that the AIPP wanted to bring out, whilst being fully aware of the need to make this a creative film clip. With such synergies lying between video producers and photographers, we looked at honing on elements that were both similar and unique. The focus on lighting and composition as the two transferable skills between the art forms, with audio being a speciality to video production help form the composition of […]