In the last few years I’ve been exploring in detail the importance of viewing your content goals in the context of the emotional connection and outcome you are trying to achieve from the person or people or group you are trying to influence with your content. Understanding this for both Preface Films and our clients, has enabled me to develop a much deeper understanding that I use with with clients wishing to achieve greater results with their video content. Start at the Beginning Understanding the buyer journey is at the heart of the approach I take with clients who wish […]
Communicating to membership base can be a tricky one, especially when changes are made and members need need to update information. When enhancing a website program for a membership search in an organisation, it often helps to see the benefits from the eyes of the consumer. For this clip, we followed Fiona from The Garage Studio & two of her clients. We explored the interaction of a wedding & corporate client in using Search for a Pro, and wove animation to give it some ‘pop’. Music: Audiojungle AIPP Search for […]
I can’t believe the cost of that event?!?! This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment? Play Strategic Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog […]
This personal story that Craig shares, has a deep rooted purpose that explores men’s health. As part of a personal project, Craig has embarked on a journey to capture the amazing images that men in their sheds experience. In answer to a call to support his project with a film piece, Dean undertook it as his personal project, using his talents & energy to create something that he too is passionate about….stories with soul! A note from Craig about his project: Men Shed Photography – A method of therapeutic health benefits through the use of photography as a visual narrative […]
In working with Premier Studios, we were looking at creating a film that not only shared the important points of how their style differed to others in their industry, but show it in an authentic way. It is an amazing experience to have the trust of a client, one who appreciates your expertise & creativity in getting the job done…this makes the job more rewarding because we ourselves have great heart and soul in the task at hand. Music Licence: The Music Bed
Tony Hewitt // AIPP APPA ~ Canon Photographer of the Year 2013 :: Preface Films from Preface Films on Vimeo. It’s amazing working alongside associations. Working with the AIPP our team has had the opportunity to meet up with the talented Tony Hewitt – The AIPP Canon Photographer of the Year (2013). We were able to capture some of his photography journey to create an inspirational clip that challenges us to NOT GIVE UP! Cinematographer & Editor: Dean Morris Assistant Cinematographer: Peter Liddicoat Aerial Footage: Courtesy Michael Fletcher Music Licence: The Music Bed