While I know the pain it was to get through the construction of the lights, I don’t think I fully understood how it effected the surrounding businesses. Yes we could imagine, but to hear from these people and share their grief, it’s heart wrenching. Dean & I filmed this for Sunbury Business Association and from each interview I could feel their pain & heartache trying to survive. Horne St & Gap Road Sunbury Traders

May I please ask you a question or two? Why are you considering creating video content for your business? Is it because you have developed a well thought out plan to engage or influence your organisation’s stakeholders or clients in their buying / decision cycle, or is it because of all the hype you are reading about video? If it’s because of the hype, you are not alone! While there are valid reasons for the massive publicity campaigns currently driving the message to add video to your communication strategy, this message may not be as relevant for some organisations as […]

    Safety at Work has become an increasingly important priority for Australian organisations. The Safe at Work website reminds us that “every worker has a right to work in a safe environment and expect to come home from work in the same state of health as they left”. Monash University is an example of an employer who genuinely cares for their workers, with the OH&S department dedicated to providing a safe workplace and training for 80,000 staff. Preface Films is very proud to partner the OH&S department as they’ve transitioned from PowerPoint based training to providing learners with content […]

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It is widely reported that video content is an increasingly preferred method for people to consume information about your brand or organisation when they are online. Whether you or your team have embraced video as part of your strategy or not, you may yourself be aware of the suggestions to include captions in your videos (which makes perfect sense and enables you to have your videos watched from devices when fellow commuters or partners do not want to be disturbed while watching their favourite shows). You may have also been hearing the most recent news on the many features available […]

We are extremely excited and proud to share that we have been awarded the WINNERS in two categories and are FINALISTS in another.   Working with the Monash OH&S team, our entry for the ‘Staff Induction’ video took out the honour of 1st place in the INDUCTION category. Similarly, our video that shared the experiences of the Australian Clinical Labs staff at Broken Hill, was awarded the Winner of the WEB (under 10mins) category. It’s a privilege to be working with some amazing teams in these corporate organisations and we look forward to producing more high calibre work with them […]

Have you made a significant retail purchase lately? As a rule, I avoid the shops, as I am a busy business owner and my time is precious. As a video producer, I’d like to share a recent purchase experience where I found myself smack bang in the buyer journey experience. I enjoyed this purchase process for two very different reasons. The first reason was because I needed to update some of my tools of trade, and the second reason was because I experienced the third step in the buyer journey, which I often share with clients when we talk video […]

    Why it is Important to Understand the Buyer Journey  There are 3 steps in the Buyer Journey including: 1. Why – The Importance of Emotional Connection 2. How – Getting the Right People to Notice?! 3. What – The Final Rational Decision to Buy / Act (AKA conversion!) I like to visualise the 3 steps in the buyer journey as a timeline (as per the diagram below). While there are not specific dates, there is a natural order that shows us when a client travels that road, creating a visual that helps my clients understand the need to plan appropriate […]

Everybody knows that staff training is important for any business.  Right?   After all, if you don’t train new staff successfully then they won’t be effective, they won’t be engaged and may feel overwhelmed. The question is how do you train and educate new and existing staff in a fun, memorable and cost effective way. The answer for many businesses is video. Video has the advantage of training and educating the viewer, while also engaging them. This means your staff will retain more information and will be effective sooner. Here are the reasons why videos are ideal for training and […]

WHERE IT BEGINS When meeting people for the first time, most will ask what we do. Instinctively the words “we create videos for small businesses” pops into mind. Video content for the world of business can vary depending on what the purpose and audience is. We often label the types of productions so people can identify with the product. There are testimonials, training videos, brand stories, documentaries, events, promotional videos and the list can go on. And in the end, after really considering what all of these types of videos do, there are two most important components of a strong […]