The first of many film clips that the team at Preface will be creating for Family Business Australia (FBA). FBA is a peak body who is dedicated in working with family businesses, to advocate on behalf of their members, promote their successes and foster their sustainability and longevity. Steve Sampson from Lionel Samson Sadliers Group & the current national FBA chairman, addresses new members and welcomes them into the FBA community. In this video clip, Steve shares some of the opportunities available and introduces some of the recognised members who have contributed in the growth of Family Business Australia. We […]
With a new addition to Office Space Central at Flemington Rd, we were asked to create a video to promote the appeals of the location. Our meeting with the office manager highlighted key points that he wanted to bring out – close to the city, freeways and parks, with onsite parking available. Taking this on board, our team put their heads together to create a promotional film that captured the essence of this office space. As a business owner, we felt that seeing these benefits through the eyes of a professional would make this company stand out from their competitors…real […]
Ambassadors for the Accredited Professional Video Producers of the AIPP Our team here in Melbourne have been supporting marketing departments in the corporate and commercial sector for various industries. As online content has become the norm for pushing ideas and striking the right chords with audiences we have been creating vignettes around the globe for various uses that apply to online marketing strategies ie: seasonal promos, making of / behind the scenes, human stories + city profiles etc. Below is a short article that is written to explain the power of branding. In our other blog posts there are […]
Melbourne Corporate Video // Olinda Tea House:: Preface Films from Preface Films on Vimeo. Crafting this clip has been an absolute pleasure – we have been fortunate enough to have an amazing story & a majestic location to film at. The Olinda Tea House, is no ordinary tea house. In sharing their story, you are filled with the warmth, love and beauty that encompasses this place. With early beginnings as a pathway to heal from loss, a beautiful dream became a reality. There are so many treasures to discover…with experiences that are breath taking. Bringing together all the things they […]
Taking an approach that differentiates Crystal Palace to their competitors was a goal in producing this film. In speaking with Peter & Tony, we realised and appreciated the depth of their service…that it extended beyond merely providing catering on the day of an event, to truly building a relationship with their clients as family. This film culminates three events that reflect the energy and passion of Crystal Palace Catering. Showcasing behind the scenes filming of the dedicated staff and management reveals why they are leading the path as choice caterers for wedding clients. In keeping with Preface Film’s approach by […]
Seldex Story // Crafting photo albums that last forever! from Preface Films on Vimeo. Our world is moving at such a rapid pace – it has become a digitalised world. Often I feel we forget the meaning of photos…even though we know the value and treasure them deeply, it can be something we take for granted. Families share images online to the world – with so many options from facebook, instragram and so on. But what about the album? Have we forgotten the experience of sitting around the table and reliving these moments? This story shares the detail & care […]
Melbourne Corporate Video // AFA Group ~ Committed to your Dreams! :: Preface Films from Preface Films on Vimeo. Preface Films was commissioned to work with the AFA Group to create a series of videos that delves into the stories of real life clients. With this first project, we explore a now retired client whose life changing experiences and commitment to his family business, would be drastically different if not for the advice and guidance given by the AFA Group. For this project, our team explored what was unique to this client – what he enjoyed as part of his […]
Crafting a story that is geared towards our own industry, video producers is somewhat of a challenging exercise. We had in our minds the need to focus on key elements that the AIPP wanted to bring out, whilst being fully aware of the need to make this a creative film clip. With such synergies lying between video producers and photographers, we looked at honing on elements that were both similar and unique. The focus on lighting and composition as the two transferable skills between the art forms, with audio being a speciality to video production help form the composition of […]
Rustica Sourdough Bakery & Cafe is situated in the heart of Brunswick St, Fitzroy. Melbourne is known to be a town that’s full of artistry & character. The diversity of the culture allows for creative people to bring their own individuality into everything they do. So is the case with Rustica – a bakery with unique charm that brings warmth as you enter the doors, yet with a style that is truly rustic. For this piece, the team of Preface Films & Brought To You By have captivated the “dare to be different” philosophy of the owner to create something […]
Bluey Australia ~ The Making of Bluey Australian Merino Wool Garments from Preface Films on Vimeo. This is only the beginning of Bluey’s story and Preface Films is proud to partner in their adventures. Bluey brings to life their passion in creating incredible garments. “At Bluey Australia they run an integrated value chain and manage the sourcing, processing, design and making up of all their Merino active lifestyle garments. Their approach to managing consistent quality, innovative design and manufacturing garments for everyday wear is apparent in their selection of committed and best in class partners. They are proud to make […]
Melbourne Corporate Video // Office Space Central – Keilor Rd :: Preface Films from Preface Films on Vimeo. Urban Workspace – Providing Serviced & Virtual Offices in the heart of Keilor Rd Niddrie, Melbourne. This project is seeking to be an innovative approach in promoting virtual offices as a real approach & a business solution. Using the talents of Bart Easdown to enhance the characteristics & benefits of the site was a key element. The focal points to be promoted were: * location – to city & airports * secretarial service * boardroom access * a thriving locality which creates […]
While talking to Candice about creating a profile video, there was one thing that stuck in my mind – many people have no idea of what is involved in being a planner. Planning an event is arduous – it takes an insurmountable amount of time that no one could appreciate until they are walking in a planners shoes. This is how we envisaged her clip to be. With such a vibrant personality and energy, our thoughts crossed to the movie, “Devil in Prada”. The fast pace, the high heels, the organised chaos that creates a master piece of an event. […]
WATCH THIS VIDEO WHY WE CREATED IT Being a SME ourselves, as well as a video production company, we are a big advocate about the power of using a video testimonial on your website, in your store or distributed on the NET (like YouTube) Video Testimonials have the ability to; Capture Your Audience’s Attention Target Your Ideal Market Advocate Your Brand in a 100% Believable Way Reassure Your Clients that you are the Best Choice HOW WE CAN HELP: The testimonial in this clip involved consultation with the business owner and storyboarding, a day’s worth of shooting and extensive […]