I can’t believe the cost of that event?!?! This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment? Play Strategic Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog […]

The story of “The Angry Butcher” initially commenced as a project to raise awareness of depression and to support the beyondblue charity fundraiser, at The AIPP Nikon Event in Perth this year (2015). When Rochelle and I first met Bruce, we knew that he had a story that would evolve far deeper than just an awareness and fundraising film. It’s often difficult for a person to share moments in their life that shape and change them…whether it be good or bad experiences. But one thing we know is that these experiences make us who we are, and that is worth […]

As an educator, I know the value of keeping an audience engaged. It can be a tough gig and especially at a conference where a key goal is to be visually stimulating and educational. This year we teamed up with Nicola McKay, FBA Vic State Manger to create a video case study that became the basis and reference point for all other presenters. For FBA, the case study has become a far greater tool than just for the event. In speaking with Nicola, she has mentioned that many attendees have since spoken about the video, which allowed them to put […]

This personal story that Craig shares, has a deep rooted purpose that explores men’s health. As part of a personal project, Craig has embarked on a journey to capture the amazing images that men in their sheds experience. In answer to a call to support his project with a film piece, Dean undertook it as his personal project, using his talents & energy to create something that he too is passionate about….stories with soul! A note from Craig about his project: Men Shed Photography – A method of therapeutic health benefits through the use of photography as a visual narrative […]

Melbourne Corporate Video// Bluey Australia – Live Active Everyday :: Preface Films from Preface Films on Vimeo. Working with amazing Australian based companies is always a pleasure. This journey took the team through Lake Crackenback, The Blue Mountains and parts of Sydney central, to create an action packed clip that showcases the endurance of Bluey Merino garments. Preface Films is proud to present the Bluey Australia – Live Active Everyday With Special thanks to Brendan Davies, Matthew Tripet, Joanne Brischetto, Jason & Rebecca Lorch, Favourite Cycles Manly & Sydney Harbour Kayaks Music Licence: The Music Bed

In working with Premier Studios, we were looking at creating a film that not only shared the important points of how their style differed to others in their industry, but show it in an authentic way. It is an amazing experience to have the trust of a client, one who appreciates your expertise & creativity in getting the job done…this makes the job more rewarding because we ourselves have great heart and soul in the task at hand. Music Licence: The Music Bed

Tony Hewitt // AIPP APPA ~ Canon Photographer of the Year 2013 :: Preface Films from Preface Films on Vimeo. It’s amazing working alongside associations. Working with the AIPP our team has had the opportunity to meet up with the talented Tony Hewitt – The AIPP Canon Photographer of the Year (2013). We were able to capture some of his photography journey to create an inspirational clip that challenges us to NOT GIVE UP! Cinematographer & Editor: Dean Morris Assistant Cinematographer: Peter Liddicoat Aerial Footage: Courtesy Michael Fletcher Music Licence: The Music Bed

Crafting a story that is geared towards our own industry, video producers is somewhat of a challenging exercise. We had in our minds the need to focus on key elements that the AIPP wanted to bring out, whilst being fully aware of the need to make this a creative film clip. With such synergies lying between video producers and photographers, we looked at honing on elements that were both similar and unique. The focus on lighting and composition as the two transferable skills between the art forms, with audio being a speciality to video production help form the composition of […]