This year, Rochelle will take the stage to discuss how businesses can use video as part of their marketing strategy. Providing practical advice, she will share her knowledge of what types of video you should be sharing and ‘when’ in your strategy timeline. What I find is that many people don’t realise that there is sort of a timeline of what should be shared first and so forth. To be truthful, it wasn’t until I did a webinar series run by Ben Amos from Innovate Media, that it all made sense. I hope to explain and give some examples of […]

Your questions Do you ever wonder what your customers think of your business? Do you wonder whether they remember you? Are you curious about what they say to their friends about your company? If these are questions they you ponder over, then you may want to consider the strength of your brand power & improving your brand awareness.   So what is brand awareness? It’s about: Letting your potential clients know who you are and why they should do business with you Getting your message out Making your brand known Creating a loyal and solid customer base Standing out from your competition If […]

WHERE IT BEGINS When meeting people for the first time, most will ask what we do. Instinctively the words “we create videos for small businesses” pops into mind. Video content for the world of business can vary depending on what the purpose and audience is. We often label the types of productions so people can identify with the product. There are testimonials, training videos, brand stories, documentaries, events, promotional videos and the list can go on. And in the end, after really considering what all of these types of videos do, there are two most important components of a strong […]

Communicating to membership base can be a tricky one, especially when changes are made and members need need to update information. When enhancing a website program for a membership search in an organisation, it often helps to see the benefits from the eyes of the consumer. For this clip, we followed Fiona from The Garage Studio & two of her clients. We explored the interaction of a wedding & corporate client in using Search for a Pro, and wove animation to give it some ‘pop’.                     Music: Audiojungle AIPP Search for […]

Part of a brand awareness campaign, this video is the third production for Bluey Merino Traveling to Walcha NSW earlier this year, we had the privilege to capture the soul of the Karori farm and the people who grow the wool for the Bluey Merino garments. In this short film we capture the people in their work and give you the opportunity to share the heart behind the growers. A huge thanks to Rob & Katrina from Karori for their cooperation and most importantly, to Bluey Merino for giving us this opportunity. Music licence: The Music Bed bluey merino – […]

I can’t believe the cost of that event?!?! This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment? Play Strategic Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog […]

The story of “The Angry Butcher” initially commenced as a project to raise awareness of depression and to support the beyondblue charity fundraiser, at The AIPP Nikon Event in Perth this year (2015). When Rochelle and I first met Bruce, we knew that he had a story that would evolve far deeper than just an awareness and fundraising film. It’s often difficult for a person to share moments in their life that shape and change them…whether it be good or bad experiences. But one thing we know is that these experiences make us who we are, and that is worth […]

As an educator, I know the value of keeping an audience engaged. It can be a tough gig and especially at a conference where a key goal is to be visually stimulating and educational. This year we teamed up with Nicola McKay, FBA Vic State Manger to create a video case study that became the basis and reference point for all other presenters. For FBA, the case study has become a far greater tool than just for the event. In speaking with Nicola, she has mentioned that many attendees have since spoken about the video, which allowed them to put […]

Travis Burge at LinkedIn :: Profile Video Personal Brand // Melbourne Corporate Video ~ Preface Films from Preface Films on Vimeo. It has often been talked about how video is such an effective tool for business. It can also be said that film can highlight your personal achievements, thus creating a bio that speaks volumes beyond just the written word. For this project, we worked with Travis Burge, Business Leader and Disruptive Technology Evangelist from LinkedIn Melbourne Office. Drawing on his expertise, our goal is to showcase the skills he has and the traits that have made him a valuable […]

This personal story that Craig shares, has a deep rooted purpose that explores men’s health. As part of a personal project, Craig has embarked on a journey to capture the amazing images that men in their sheds experience. In answer to a call to support his project with a film piece, Dean undertook it as his personal project, using his talents & energy to create something that he too is passionate about….stories with soul! A note from Craig about his project: Men Shed Photography – A method of therapeutic health benefits through the use of photography as a visual narrative […]

Melbourne Corporate Video// Bluey Australia – Live Active Everyday :: Preface Films from Preface Films on Vimeo. Working with amazing Australian based companies is always a pleasure. This journey took the team through Lake Crackenback, The Blue Mountains and parts of Sydney central, to create an action packed clip that showcases the endurance of Bluey Merino garments. Preface Films is proud to present the Bluey Australia – Live Active Everyday With Special thanks to Brendan Davies, Matthew Tripet, Joanne Brischetto, Jason & Rebecca Lorch, Favourite Cycles Manly & Sydney Harbour Kayaks Music Licence: The Music Bed

Melbourne Corporate Video // Chambers Institute – Short Film :: Preface Films from Preface Films on Vimeo. Learning is a journey – it never ends! It can become a bigger challenge when you migrate, whether it be interstate or overseas. As many new migrants know, language can add to the hardship of learning and surviving in a new country. You could be absolutely brilliant in your chosen profession but the language barrier can be such an overwhelming road block. For this school, we took on the project knowing that Chambers Institute wanted to be different – to take a film […]

In working with Premier Studios, we were looking at creating a film that not only shared the important points of how their style differed to others in their industry, but show it in an authentic way. It is an amazing experience to have the trust of a client, one who appreciates your expertise & creativity in getting the job done…this makes the job more rewarding because we ourselves have great heart and soul in the task at hand. Music Licence: The Music Bed

Tony Hewitt // AIPP APPA ~ Canon Photographer of the Year 2013 :: Preface Films from Preface Films on Vimeo. It’s amazing working alongside associations. Working with the AIPP our team has had the opportunity to meet up with the talented Tony Hewitt – The AIPP Canon Photographer of the Year (2013). We were able to capture some of his photography journey to create an inspirational clip that challenges us to NOT GIVE UP! Cinematographer & Editor: Dean Morris Assistant Cinematographer: Peter Liddicoat Aerial Footage: Courtesy Michael Fletcher Music Licence: The Music Bed

Melbourne Corporate Videos // FBA Accredited Advisers:: Preface Films from Preface Films on Vimeo. One in a series of videos we have created for Family Business Australia, illustrates the benefits within the organisation. The role of Accredited Advisers can be quite mystifying – in this vignette, we speak with Fotini Kypraios about her role and the role advisers play in working with family businesses. We also speak with Adele Levinge from Dennis Family Corporation with first hand experience of working with advisers. Music – Audio Jungle

The first of many film clips that the team at Preface will be creating for Family Business Australia (FBA). FBA is a peak body who is dedicated in working with family businesses, to advocate on behalf of their members, promote their successes and foster their sustainability and longevity. Steve Sampson from Lionel Samson Sadliers Group & the current national FBA chairman, addresses new members and welcomes them into the FBA community. In this video clip, Steve shares some of the opportunities available and introduces some of the recognised members who have contributed in the growth of Family Business Australia. We […]

With a new addition to Office Space Central at Flemington Rd, we were asked to create a video to promote the appeals of the location. Our meeting with the office manager highlighted key points that he wanted to bring out – close to the city, freeways and parks, with onsite parking available. Taking this on board, our team put their heads together to create a promotional film that captured the essence of this office space. As a business owner, we felt that seeing these benefits through the eyes of a professional would make this company stand out from their competitors…real […]

 Ambassadors for the Accredited Professional Video Producers of the AIPP   Our team here in Melbourne have been supporting marketing departments in the corporate and commercial sector for various industries. As online content has become the norm for pushing ideas and striking the right chords with audiences we have been creating vignettes around the globe for various uses that apply to online marketing strategies ie: seasonal promos, making of / behind the scenes, human stories + city profiles etc. Below is a short article that is written to explain the power of branding. In our other blog posts there are […]

Seldex Story // Crafting photo albums that last forever! from Preface Films on Vimeo. Our world is moving at such a rapid pace – it has become a digitalised world. Often I feel we forget the meaning of photos…even though we know the value and treasure them deeply, it can be something we take for granted. Families share images online to the world – with so many options from facebook, instragram and so on. But what about the album? Have we forgotten the experience of sitting around the table and reliving these moments? This story shares the detail & care […]

Melbourne Corporate Video // AFA Group ~ Committed to your Dreams! :: Preface Films from Preface Films on Vimeo. Preface Films was commissioned to work with the AFA Group to create a series of videos that delves into the stories of real life clients. With this first project, we explore a now retired client whose life changing experiences and commitment to his family business, would be drastically different if not for the advice and guidance given by the AFA Group. For this project, our team explored what was unique to this client – what he enjoyed as part of his […]