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Business is all about trust and relationships. And one of the best ways to build trust is to engage with people by telling your story.

Why?

Because everyone loves stories. We heard them growing up. In fact, stories have been the main way of communication for thousands of years.

When stories are told effectively, they engage, capture and inspire your audience. And they allow people to connect with you and find out about the people behind the brand.

It’s no wonder storytelling is the most valuable way to connect with your audience.

And one of the best ways to tell your story is through video because people can see and hear you.

You can use your story to increase brand awareness, promote an event, showcase client testimonials, create personal profiles or communicate effectively with staff.

 

5 Tips to Capture Your Audience with Your Story

1) Use emotion

This is the key tip… to engage with your audience you need to captivate them through emotion.

This means showing the human side of you and your business. Your audience will connect because your story will bring up similar emotions for them.

So be open, show your emotions and connect with your audience from the heart.

2) Be genuine

The best way to tell your story is to be you. Be natural and let your personality shine through. People will relate better because they will see if you are being genuine or not.

Show them the real you. Whether you are quirky, fun, adventurous, humorous, outgoing or quiet… simply be yourself.

3) Talk to your audience

Even though it’s your story you want to focus on your audience. Use your story to show your audience you understand them and their needs.

Don’t use your story to sell to them. Instead, connect with them using their language.

4) Keep it simple

You want to keep the video message simple. A confusing message will lose people. Make sure you only have one message in your video.

The best way to keep the story simple is to have a short video (under 90 seconds), use short words and short paragraphs.

5) Good quality

The final tip is to create a good quality video. Quality over quantity is best.

Ideally hire a professional to create your video. They will plan the shoot, guide you through it and create a polished video.

However, if you want to Do-it-Yourself, then you’ll need to get the right equipment. This includes a good quality video camera, tripod, microphone, lighting, editing software and appropriate music.

Finally, you need to present well for the camera. This means practising what you want to say, wear good quality clothes and choose a location that reflects you.

Melbourne Corporate Video // The Creative // Premier Studios ~ Their Brand Story :: Preface Films from Preface Films on Vimeo.

If you want to create your story to connect with your audience, then get in touch with us on http://www.prefacefilms.com.au/get-in-touch/

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Communicating with staff in large corporations can be a challenging process.

Many departments use staff meetings to talk through events that are occurring in the organisation. The challenge however is that unless management is there personally, key messages and thoughts to local or rural areas are harder to be shared.

Emails and newsletter are a common form in our modern era. But one thing to consider is, how long is your ‘inbox’? What gets prioritised and what gets forgotten. If you can easily miss a communicatio9n, chances are your staff do too.

Instead of sending out emails, you may want to consider creating video communications for staff.

Internal videos are perfect for sending out specific communication, improving induction processes or documenting your company culture.

Videos keep your teams informed in an entertaining, engaging and interactive way. And they are proven to increase communication effectiveness with your staff.

Here’s how:

1) Easily absorbed messages

Videos are ideal to help staff to absorb your message in an easy, clear and fast way.

Instead of writing many paragraphs or sending many emails, videos communicate the same message in seconds.
2) Save time

Videos can save your staff (and you) time by eliminating some meetings, handouts, emails, and documents.

Because videos use visual and audio, you can use these to train new staff as well as existing staff on changes in the company.
This saves time as you don’t need to have the same type of meetings over and over again.

In fact, a good quality video creates a consistent message that is easily distributed throughout the company.
3) More engagement with staff

The best type of videos are the ones that connect with your staff, which leads to them feeling more interested and engaged.

It’s important that information is not just facts and is in context with the business culture.

The key to having a powerful and effective video is to keep it short, punchy and make them conversational.

4) Saves money

Videos can be seen and heard anywhere, which reduces travel costs and training costs.

And because the same consistent message is shared with everyone, it eliminates miscommunication issues.

 

Australian Clinical Labs CEO Intro for New Brand // Staff & Membership Communications // New Branding from Preface Films on Vimeo.

If you want to create video messages to improve your staff communication, then get in touch with us on http://www.prefacefilms.com.au/get-in-touch/

This year, Rochelle will take the stage to discuss how businesses can use video as part of their marketing strategy.

Providing practical advice, she will share her knowledge of what types of video you should be sharing and ‘when’ in your strategy timeline.

What I find is that many people don’t realise that there is sort of a timeline of what should be shared first and so forth. To be truthful, it wasn’t until I did a webinar series run by Ben Amos from Innovate Media, that it all made sense. I hope to explain and give some examples of the type of videos that can be made, both professionally and on your own.

To help support her community and Sunbury women who are in business, Preface Films will also be running a major prize draw valued at $2500 to ONE lucky SBA member. Make sure your membership is up to date!

WHEN   

WHERE The Epicurean Emu Bottom – Homestead Way, Sunbury, VIC 3429

If you are keen to discover the power of video, book your seat here!

SWIB

 

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Your questions

Do you ever wonder what your customers think of your business?

Do you wonder whether they remember you?

Are you curious about what they say to their friends about your company?

If these are questions they you ponder over, then you may want to consider the strength of your brand power & improving your brand awareness.

 

So what is brand awareness?

It’s about:

  • Letting your potential clients know who you are and why they should do business with you
  • Getting your message out
  • Making your brand known
  • Creating a loyal and solid customer base
  • Standing out from your competition

If you don’t have an infinite advertising budget like large organisations, then finding other ways to increase your brand awareness are important part of a marketing strategy.

In today’s era, you will read and hear that one of the best ways to do this is by creating video content.

Why is video so powerful?

Using video content multiplies the opportunities to get your brand recognised.

The question you may be asking is…

How do videos increase brand awareness?

It’s well known that Google loves videos, which means the more high-quality videos you create, the more likely your business will be ranked highly on Google.

Video content is also shareable and with so many social media platforms to promote your work, your opportunities accumulate as more apps are created. No longer is YouTube the only way to cross share video. You now have Facebook, Facebook Live, LinkedIn, Instagram, Twitter, Pinterest, Snapchat and the list can go and on. Directly loading or embedding your video content gives you that extra reach that can become a 365 day advertisement!

The goal is to have your videos showcase your company, be seen as the expert, and most importantly create trust with your potential clients. Brand awareness isn’t about directly selling but rather being implicit and socially engaging who you are to your followers.

 

Types of video

The list below are the types of videos to effectively increase brand awareness:

  • Tell your brand story

One of the best types of brand awareness videos are ones that tell a story. Use real stories to share your beliefs and values of your business. It helps your audience make a choice as to whether your business is right for them and identifies who your target market audience is.

  • Create a client story

One of the best ways to create trust with your audience is to share a story of your client. Their experience and how they have interacted with your business can be extremely powerful. It always helps to have someone else speak on your behalf.

  • Make an explainer video

Another way to use videos to create brand awareness is to share information about your products or services. Use the videos to show them how to best use what you offer.
The key to branded videos is creating them to be memorable. Make them stand out so you stand out against your competitors!

  • Live thoughts on social media

One effective strategy is to share your thoughts on live video social media platforms. These don’t necessarily have to be done professionally and can be done with simple phone technology to give immediate and interactive insights as to what you are doing, and thoughts of what is current. Larger organisation can also bring on board companies like ourselves who are able to assist with live feeds of events that can be shared immediately through company Facebook pages.
The key is to create a variety of content

The more videos you have with a variety of content, the more increased exposure you’ll build. By posting videos often you’ll quickly become top-of-mind for your audience.

If you want to create your unique video to increase your brand awareness, then get in touch with us on http://www.prefacefilms.com.au/get-in-touch/

Monash University’s OH&S department approached us back in 2014 to discuss creating videos that would help elevate the training modules, and create a vibrant experience for their learners.
Traditional computer based learning focused on questions, written storylines, some animation and a series of questions to test knowledge. The Monash OH&S team wanted to become innovative in their approach and add video content that would be stimulating for their audience.

For this project, our team liaised with the OH&S project consultant and created the story, “A Day In The Life Of”. Incorporating the current training module materials, we worked in conjunction with their team to draft up a script that took a new staff member through the Monash Induction program journey. Scenarios were created to simulate various scenes that added a ‘real life’ viewpoint of what an employee may experience.

For our shoot we chose two primary actors. Lee Sandwith did an amazing job and translated the script into a naturally spoken dialogue of the induction. She was supported by Elissa Simone who portrayed the new staff member who had just joined the staff of the university. Together they created an exciting team that brought the induction to life.

On day two of the shoot we simulated a variety of different scenes. We brought on board Fiona from The Garage Studio who captured some BTS shots.

Some of the scenes we portrayed involved sustainability and the environment.

In this scenario, we were capturing a situation that is suspicious.

One of the more interesting and detailed scene was that of the evacuation. To show new inductees of the procedure they are required to follow, our actors demonstrated what they needed to do in case of an evacuation.

One of our final group scenes involved simulating appropriate social behaviour. We took the crew to Cafe Saporo and captured a scenario which depicted behaviour that may be deemed as unacceptable of Monash staff.

Monash OH&S Consultant & Project Manager – John Hayman
Actors:
Lee Sandwith – Supervisor for new staff member
Elissa Simone – New Staff member

Support:
Paul Grosveld – OH&S Consultant
Laurence Corneschi – Safety Officer

Additional Support for Scenarios:
Kelly Louise Williams
Alex Cherman
Candice Leask
Ivan C Puggioni
Danielle Robinson
James Ao
Kate Quinton

WHERE IT BEGINS

When meeting people for the first time, most will ask what we do. Instinctively the words “we create videos for small businesses” pops into mind. Video content for the world of business can vary depending on what the purpose and audience is. We often label the types of productions so people can identify with the product. There are testimonials, training videos, brand stories, documentaries, events, promotional videos and the list can go on. And in the end, after really considering what all of these types of videos do, there are two most important components of a strong & meaningful video.

EDUCATIONAL

Like any type of communication, a video needs to have a good message. A good message is about educating the audience. What we educate a viewer about can be on a product, service, the business or people, and even how to carefully work in an environment or situation – this is where the labeling comes into play. But importantly the message itself needs to allow the audience to engage, and come out knowing something more. For most production companies, this is the first step. When we prepare for a production we ask ourselves, “what does the audience need to have learnt from this video?” Whilst this may sound like a simple approach, in essence it helps clients identify these key points. In turn we are then able to visually story-tell and create a more engaging piece.

BRANDING

We work for businesses and showcasing branding is part and parcel of our strategic video plan. A brand is the name, term, design, image or any other feature that identifies your product, goods or service as different from those of other products or companies in the market. Your branding represents what you think about your company, its value to the customer and the image it wants to represent. Being aware of the company branding and showcasing it through your production reinforces who you are and what your company represents. It helps attract the clients that are right for you.

FUSION

For our company, fusing education & branding elements in the films we craft are important to us. They work towards achieving the goals of the production and the end result is a powerful film with strong messaging and branding.

If you are looking for a company who cares about communicating your messages to your audience AND cares about your brand and values, we are the people for you.
Contact us on:
info@prefacefilms.com.au
OR 03 9740 8018

Communicating to membership base can be a tricky one, especially when changes are made and members need need to update information.
When enhancing a website program for a membership search in an organisation, it often helps to see the benefits from the eyes of the consumer. For this clip, we followed Fiona from The Garage Studio & two of her clients. We explored the interaction of a wedding & corporate client in using Search for a Pro, and wove animation to give it some ‘pop’.



 

 

 

 

 

 

 

 

 

 

Music: Audiojungle

AIPP Search for a Pro – The Client Experience from Preface Films on Vimeo.

Part of a brand awareness campaign, this video is the third production for Bluey Merino

Traveling to Walcha NSW earlier this year, we had the privilege to capture the soul of the Karori farm and the people who grow the wool for the Bluey Merino garments.
In this short film we capture the people in their work and give you the opportunity to share the heart behind the growers.
A huge thanks to Rob & Katrina from Karori for their cooperation and most importantly, to Bluey Merino for giving us this opportunity.

Music licence: The Music Bed

bluey merino – sourcing a unique softness from Preface Films on Vimeo.

I can’t believe the cost of that event?!?!
This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment?

Play Strategic
Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog & website posts, Facebook posts, word of mouth, eblasts, magazine spreads and any other way that is viable. For all of this, content is needed. It can’t just be ‘the written word’ but complimented by images to stimulate the mind. Photography is obviously an important strategy which allows easy sharing, tagging & provides images for use in future publications and graphic design.

Seeing is believing – what about hearing?
In many ways one of the most effective ways an event manager can achieve a testimonial is by video. In a saturated world of written endorsements, it’s not enough to just read but to hear as one would say, ‘from the mouth of babes’. There are many video approaches that can be adopted from live streaming, recording for video on demand as well as creating a highlight reel. For a marketing approach, creating a highlight allows people who attended to share the best moments of the function, and provides the team with the opportunity to promote the next event.

The AIPP Nikon Event – 2015
Our approach for event highlights focuses on the key messages that the organisation want to express. For this year’s AIPP Nikon Event the goal was to communicate that the AIPP community goes beyond just educating their members. The final night sees a celebration and a charity auction. This year our association supported beyondblue. Raising $58K for the charity, we had the opportunity to translate what this association & event is all about.

AIPP Nikon Event 2015 from Preface Films on Vimeo.

The story of “The Angry Butcher” initially commenced as a project to raise awareness of depression and to support the beyondblue charity fundraiser, at The AIPP Nikon Event in Perth this year (2015). When Rochelle and I first met Bruce, we knew that he had a story that would evolve far deeper than just an awareness and fundraising film. It’s often difficult for a person to share moments in their life that shape and change them…whether it be good or bad experiences. But one thing we know is that these experiences make us who we are, and that is worth living for!

Music Licence: The Music Bed

The Angry Butcher from Preface Films on Vimeo.