Are you a small business struggling with creating online video content?

 

Five-in-Fifty---Sunbury-August-2016 PNG

 

 

Start your video marketing journey today!

Our team will help you get started on your online marketing journey that generate quality leads, build deeper customer relationships and maximise sales opportunities.
We value your time and to eliminate disruption to your workplace, we are building a film studio set-up in Sunbury. You will be able to walk into the studio, record your five messages and walk out, all in fifty minutes or less.

How simple is that!

“Get Started with Preface Films”

  • Consultation – up to one hour prior to filming via email or skype conversation. We will help you tease out your messages and assist in developing questions to get the responses right.
  • Shoot Time – 50 mins. Your time is valuable and we believe in minimising your time away from work. Our streamlined process and film direction ensures we get your messages filmed comfortably and easily in 50 mins.
  • Production – using a “green screen” background allows flexibility for creative post-production techniques to be used. We offer you a choice of high-quality backgrounds to suit your brand image, your personality and your message. We can even include images and graphics for a nominal additional cost.
  • Post- production – up to 5 premium online marketing videos of approx. 60 secs. We are all about quality so you have the option of delving into a key message in greater depth by creating fewer, but a longer video. Let’s discuss your specific needs.
  • Revisions – Our goal is to get your online video right in the first place and the work we do with you upfront ensures you stay on track with your messages. Revisions can be provided for a nominal additional cost.

Some strategies you can use your videos!

 

Five in Fifty Flow Chart

 

 

Five in Fifty – Online Video Marketing Offer For Small Businesses from Preface Films on Vimeo.

 

Your production can be used in your email signature, for on-line advertising, “how to” tips, your LinkedIn profile, or on your team page. Each clip will be approx. 60 secs in length

Are you a small business struggling with creating online video content?


Start your video marketing journey today!

Our team will help you get started on your online marketing journey that generate quality leads, build deeper customer relationships and maximise sales opportunities.
We value your time and to eliminate disruption to your workplace, we are building a film studio set-up in Yarraville. You will be able to walk into the studio, record your five messages and walk out, all in fifty minutes or less.

How simple is that!

“Get Started with Preface Films”

  • Consultation – up to one hour prior to filming via email or skype conversation. We will help you tease out your messages and assist in developing questions to get the responses right.
  • Shoot Time – 50 mins. Your time is valuable and we believe in minimising your time away from work. Our streamlined process and film direction ensures we get your messages filmed comfortably and easily in 50 mins.
  • Production – using a “green screen” background allows flexibility for creative post-production techniques to be used. We offer you a choice of high-quality backgrounds to suit your brand image, your personality and your message. We can even include images and graphics for a nominal additional cost.
  • Post- production – up to 5 premium online marketing videos of approx. 60 secs. We are all about quality so you have the option of delving into a key message in greater depth by creating fewer, but a longer video. Let’s discuss your specific needs.
  • Revisions – Our goal is to get your online video right in the first place and the work we do with you upfront ensures you stay on track with your messages. Revisions can be provided for a nominal additional cost.

Five in Fifty – Online Video Marketing Offer For Small Businesses from Preface Films on Vimeo.

 

Your production can be used in your email signature, for on-line advertising, “how to” tips, your LinkedIn profile, or on your team page. Each clip will be approx. 60 secs in length

Monash University’s OH&S department approached us back in 2014 to discuss creating videos that would help elevate the training modules, and create a vibrant experience for their learners.
Traditional computer based learning focused on questions, written storylines, some animation and a series of questions to test knowledge. The Monash OH&S team wanted to become innovative in their approach and add video content that would be stimulating for their audience.

For this project, our team liaised with the OH&S project consultant and created the story, “A Day In The Life Of”. Incorporating the current training module materials, we worked in conjunction with their team to draft up a script that took a new staff member through the Monash Induction program journey. Scenarios were created to simulate various scenes that added a ‘real life’ viewpoint of what an employee may experience.

For our shoot we chose two primary actors. Lee Sandwith did an amazing job and translated the script into a naturally spoken dialogue of the induction. She was supported by Elissa Simone who portrayed the new staff member who had just joined the staff of the university. Together they created an exciting team that brought the induction to life.

On day two of the shoot we simulated a variety of different scenes. We brought on board Fiona from The Garage Studio who captured some BTS shots.

Some of the scenes we portrayed involved sustainability and the environment.

In this scenario, we were capturing a situation that is suspicious.

One of the more interesting and detailed scene was that of the evacuation. To show new inductees of the procedure they are required to follow, our actors demonstrated what they needed to do in case of an evacuation.

One of our final group scenes involved simulating appropriate social behaviour. We took the crew to Cafe Saporo and captured a scenario which depicted behaviour that may be deemed as unacceptable of Monash staff.

Monash OH&S Consultant & Project Manager – John Hayman
Actors:
Lee Sandwith – Supervisor for new staff member
Elissa Simone – New Staff member

Support:
Paul Grosveld – OH&S Consultant
Laurence Corneschi – Safety Officer

Additional Support for Scenarios:
Kelly Louise Williams
Alex Cherman
Candice Leask
Ivan C Puggioni
Danielle Robinson
James Ao
Kate Quinton

WHERE IT BEGINS

When meeting people for the first time, most will ask what we do. Instinctively the words “we create videos for small businesses” pops into mind. Video content for the world of business can vary depending on what the purpose and audience is. We often label the types of productions so people can identify with the product. There are testimonials, training videos, brand stories, documentaries, events, promotional videos and the list can go on. And in the end, after really considering what all of these types of videos do, there are two most important components of a strong & meaningful video.

EDUCATIONAL

Like any type of communication, a video needs to have a good message. A good message is about educating the audience. What we educate a viewer about can be on a product, service, the business or people, and even how to carefully work in an environment or situation – this is where the labeling comes into play. But importantly the message itself needs to allow the audience to engage, and come out knowing something more. For most production companies, this is the first step. When we prepare for a production we ask ourselves, “what does the audience need to have learnt from this video?” Whilst this may sound like a simple approach, in essence it helps clients identify these key points. In turn we are then able to visually story-tell and create a more engaging piece.

BRANDING

We work for businesses and showcasing branding is part and parcel of our strategic video plan. A brand is the name, term, design, image or any other feature that identifies your product, goods or service as different from those of other products or companies in the market. Your branding represents what you think about your company, its value to the customer and the image it wants to represent. Being aware of the company branding and showcasing it through your production reinforces who you are and what your company represents. It helps attract the clients that are right for you.

FUSION

For our company, fusing education & branding elements in the films we craft are important to us. They work towards achieving the goals of the production and the end result is a powerful film with strong messaging and branding.

If you are looking for a company who cares about communicating your messages to your audience AND cares about your brand and values, we are the people for you.
Contact us on:
info@prefacefilms.com.au
OR 03 9740 8018

Communicating to membership base can be a tricky one, especially when changes are made and members need need to update information.
When enhancing a website program for a membership search in an organisation, it often helps to see the benefits from the eyes of the consumer. For this clip, we followed Fiona from The Garage Studio & two of her clients. We explored the interaction of a wedding & corporate client in using Search for a Pro, and wove animation to give it some ‘pop’.



 

 

 

 

 

 

 

 

 

 

Music: Audiojungle

AIPP Search for a Pro – The Client Experience from Preface Films on Vimeo.

Part of a brand awareness campaign, this video is the third production for Bluey Merino

Traveling to Walcha NSW earlier this year, we had the privilege to capture the soul of the Karori farm and the people who grow the wool for the Bluey Merino garments.
In this short film we capture the people in their work and give you the opportunity to share the heart behind the growers.
A huge thanks to Rob & Katrina from Karori for their cooperation and most importantly, to Bluey Merino for giving us this opportunity.

Music licence: The Music Bed

bluey merino – sourcing a unique softness from Preface Films on Vimeo.

I can’t believe the cost of that event?!?!
This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment?

Play Strategic
Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog & website posts, Facebook posts, word of mouth, eblasts, magazine spreads and any other way that is viable. For all of this, content is needed. It can’t just be ‘the written word’ but complimented by images to stimulate the mind. Photography is obviously an important strategy which allows easy sharing, tagging & provides images for use in future publications and graphic design.

Seeing is believing – what about hearing?
In many ways one of the most effective ways an event manager can achieve a testimonial is by video. In a saturated world of written endorsements, it’s not enough to just read but to hear as one would say, ‘from the mouth of babes’. There are many video approaches that can be adopted from live streaming, recording for video on demand as well as creating a highlight reel. For a marketing approach, creating a highlight allows people who attended to share the best moments of the function, and provides the team with the opportunity to promote the next event.

The AIPP Nikon Event – 2015
Our approach for event highlights focuses on the key messages that the organisation want to express. For this year’s AIPP Nikon Event the goal was to communicate that the AIPP community goes beyond just educating their members. The final night sees a celebration and a charity auction. This year our association supported beyondblue. Raising $58K for the charity, we had the opportunity to translate what this association & event is all about.

AIPP Nikon Event 2015 from Preface Films on Vimeo.

The story of “The Angry Butcher” initially commenced as a project to raise awareness of depression and to support the beyondblue charity fundraiser, at The AIPP Nikon Event in Perth this year (2015). When Rochelle and I first met Bruce, we knew that he had a story that would evolve far deeper than just an awareness and fundraising film. It’s often difficult for a person to share moments in their life that shape and change them…whether it be good or bad experiences. But one thing we know is that these experiences make us who we are, and that is worth living for!

Music Licence: The Music Bed

The Angry Butcher from Preface Films on Vimeo.

As an educator, I know the value of keeping an audience engaged. It can be a tough gig and especially at a conference where a key goal is to be visually stimulating and educational. This year we teamed up with Nicola McKay, FBA Vic State Manger to create a video case study that became the basis and reference point for all other presenters.

For FBA, the case study has become a far greater tool than just for the event. In speaking with Nicola, she has mentioned that many attendees have since spoken about the video, which allowed them to put into context “real life” family business dilemmas and problem solving opportunities with the presenters. The video also has presented an opportunity to be part of a talk given by CEO Robin Buckham to share the case study as part of an upcoming presentation. What was to be an extension of the written word to generate talk at the State Conference, has become a nice educational tool that has legs!

The Horsham Family – Family Business Australia Vic State Conference 2015 Case Study from Preface Films on Vimeo.

In light of this, how can YOU engage your participants more?

It’s a huge credit to Nicola for the script, organisation and talent search to get the resources we needed to put this together. It also demonstrates a forward thinker and one who is open to explore avenues that extends beyond the norm.

To make your educational conferences more targeted and stimulating, consider adding video content!

Talk to us at Preface Films, a proud Family Business Association member. We are Accredited Professional Video Producers of the AIPP.


Travis Burge at LinkedIn :: Profile Video Personal Brand // Melbourne Corporate Video ~ Preface Films from Preface Films on Vimeo.

It has often been talked about how video is such an effective tool for business. It can also be said that film can highlight your personal achievements, thus creating a bio that speaks volumes beyond just the written word.
For this project, we worked with Travis Burge, Business Leader and Disruptive Technology Evangelist from LinkedIn Melbourne Office. Drawing on his expertise, our goal is to showcase the skills he has and the traits that have made him a valuable team member.
How to use a profile video?
This is quite simple – make yourself more appealing to potential employers & become head hunted. After all, the goal of creating a written profile is to do just that, so a film gives a ‘real-life’ perspective of who you are, what drives you and what inspires you to become better.

“A picture can tell a thousand words, but a few words can change it’s story.” by Sebastyne Young
Music: Audiojungle